Kool cigarettes is running a campaign that features a female model with a backpiece with her right shoulder blade emblazoned with the trademark 'OO's' of the Kool logo, along with a giant dragon. It's part of their 'BE TRUE' campaign. I found this ad in Inked (I think?) magazine.

I tried looking through Kool's website, but you need to register in order to see any content. Readers should also take note of their redirected URL which is 'SMOKERSWELCOME.COM' Which is also a website for Doral cigarettes.