The latest ad campaign for Armani Exchange features a model with an obvious emphasis on his tattoos. I am taking a wild guess in saying these tattoos are fake. You can see these ads on billboards, subway ads, & magazine ads. These huge ads were outside a future store opening.
Pictured: the Nacho Bear AKA the Heartist.
Update thanks to Mathieu! It turns out Mathieu knows the model, his name is Nick.
'thats funny that you mention the Armani billboard, thats my boy Nick in the campaign & his tats are real..its a small world'
posted by mybodystory.com at 2:39 PM
1 Comments:
An ad campaign where the 'tattooed' model isn't photoshopped or sporting wash-off body paint?Awesome to see a visibly tattooed model on such a high profile campaign - must be international as we've got it in the UK too. Points to Armani, seeing as their market isn't really worth playing on the 'trendiness' of tattoos.
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